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想成为思想领袖吗?唐’t Do This!

想成为思想领袖吗?唐’t Do This!

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更多福彩22选5电视

想成为思想领袖吗?唐’t Do This!

I 最近看了一个演讲“how to be a 意见领袖”。像所有演示一样,我喜欢某些东西,而我没有't. But there was one thing that got me 真实ly worked up: advice that I hear repeated again and again that I think is misguided and will take you down the wrong path if you want to be a 意见领袖.

在本周的视频中,我重点介绍了经常被推荐的重大错误,更重要的是,告诉您如果您想成为一个大错误,该怎么做。 真实 意见领袖.

 
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嗨,又是伊恩。欢迎使用以下五分钟营销技巧。最近我在谈论如何成为思想领袖。像所有这种性质的谈话一样,在谈话中我喜欢某些事情,而在谈话中有些我不喜欢的事情,但是有一件事确实使我生气。现在,非常有礼貌,我没有举手或打扰任何东西。我只是在笔记本上疯狂地涂鸦,记下了我会说不同的话。我认为所建议的是一个巨大的错误,如果您想成为一名成功的思想领袖,我想告诉您应该怎么做,因为我听到了很多建议。休息后见。

嗨,是伊恩。欢迎回来。我知道有些人不喜欢这句话“thought leader” or “thought leadership”, but irrespective of what you think about the words, I think we can all agree that being seen as a leading expert in your field is a good thing. It gives you access to more clients, better fees, and more interesting and exciting work. When it comes to being seen as a 意见领袖, one of the pieces of advice that I hear time and time again, and I heard at this talk I was at recently, is that to become a 意见领袖 you have to focus on the pain points of your ideal clients and provide solutions, solve problems.

我不同意这一点。我认为,如果您要做的就是解决问题,那么您就是“thought follower”, not a “thought leader”. If you look at your bookshelf, at all the 真实 意见领袖s, the leading experts in any field, they're not problem solvers. If you look at the field of strategy, people like Michael Porter, C.K. Prahalad, Chan Kim, they didn't just solve problems. They created new ideas, new concepts, new ways of thinking and looking at strategy that no one had seen before that helped companies completely transform and look at things in different ways and radically change and grow and improve, not just solve problems.

鲍勃·沃特曼(Bob Waterman)和汤姆·彼得斯(Tom Peters)撰写第一本真正的大管理畅销书时,并不是“寻找解决方案”, it was “追求卓越”。吉姆·柯林斯(Jim Collins)写书的时候“Problem to Solved”, it was “Good to Great”因为他们表达了野心。他们的想法不仅是贴膏药,而且还解决了小问题,朝着真正意义重大的新想法和新概念转变。

我知道我们可以使用语义,并构筑任何新的伟大事物来解决问题。 iPhone是解决该问题的方法,“我没有一款易于使用的出色智能手机,”但这不是提出这些想法的人实际考虑的方式。汤姆·彼得斯和迈克尔·波特没有坐在那里想,“我能解决什么问题?”他们看起来更大,他们大胆而富有创意。

当然,您应该从一开始就开始,这对于您真正了解理想福彩22选5的痛点和问题可能确实对您有帮助并可以激发您的灵感。这可能会引发您对即将提出的重要构想的思考,但您不只是在上面贴上石膏。例如,当迈克尔·哈默(Michael Hammer)和詹姆士·尚比(James Champy)进行公司重组时,90年代的业务方式发生了巨大的变化,他们注意到组织是当时的主要组织,是功能孤岛。他们在功能孤岛中看到的问题是,在跨这些功能孤岛的边界进行通信以及跨这些功能孤岛的决策制定以及跨这些功能孤岛的处事速度方面,这造成了各种困难。

They didn't just solve the problem 通过 creating a faster way of communicating and a better way of making decisions across functional silos. They obliterated the functional silos and told organizations to focus on business processes instead. It's not just about solving problems, it's about being much more ambitious, aiming for something bigger, a completely new idea, a new framework, a new concept, changing the thinking of your clients, giving them something new they've never seen before. That's what 真实ly makes a 意见领袖, not just solving their existing problems.

Solving problems, I think, is a commodity, but coming up with great brilliant new ideas and concepts, that's 意见领袖ship. Rant over, but I do advise you when you're thinking of positioning yourself as an expert, whenever you're creating content for your website or trying to write, think beyond just solving problems. Think of what great new ideas and concepts and frameworks that you can share with your clients that's what makes you a 真实 意见领袖. Cheers.

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伊恩·布罗迪

伊恩·布罗迪

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伊恩·布罗迪(Ian Brodie)教顾问,教练和其他专业人员,以吸引并赢得他们需要使用的福彩22选5"基于价值的营销"-一种基于创造价值,展示您的能力并通过营销赢得信任的营销方法。

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